Founder & Group Style Editorial Director
YehYehYeh & Modern Media Group
Shaway Yeh is one of China’s key opinion leaders on fashion and culture.
Under her editorial direction, Modern Weekly – China’s most influential lifestyle publication with a circulation of over 989,800 copies – has reached China’s elite readers with the latest international news, trends, phenomena and discussions in the fields of style and culture. Yeh extended the publication’s creative panache and unique editorial point of view to digital platforms and launched iFASHION, the first fashion video and moving images-based mobile app in China.
In 2017 Yeh became co-creative director of the global video channel NOWNESS. She has been using her media outreach to discuss and represent issues related to sustainability and innovation. She founded the agency yehyehyeh in the same year to push forward the fashion agenda among Chinese brands and designers by bringing together sustainability, creativity and innovation.